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  • Writer's pictureMichelle Miller

3 Tips for Building your Audience and Creating your Content Strategy with PR Expert Aliza Licht

Aliza Licht is back on the podcast for a special bonus episode. In celebration of her new book ON BRAND, Aliza takes us through her 3 actionable tips for building your audience and creating a strong content strategy that you can do right now.

She reminds us to:

- push through our discomfort in putting ourselves on video

- make it easy for ourselves when it comes to social media and creating our brand

- define what we want to be known for (and how to start)

and more.

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at ⁠alizalicht.com⁠ and ⁠@alizalichtxo⁠.


WHAT IS ON BRAND?

On Brand is a comprehensive roadmap to building your personal brand online and IRL. The book picks up where Leave Your Mark left off. Aliza includes personal anecdotes and learnings from her own journey and rebrand from a corporate employee to entrepreneur mixed with expert contributors in their fields, including Dorie Clark, Alisa Cohn, Ross Martin, and more. Wise words from fashion greats include Mindy Grossman, Bevy Smith, Steven Kolb, Jennifer Meyer, Alexandra Wilkis Wilson, and Elizabeth Holmes. The book includes what she lovingly calls "mental gymnastics" exercises for readers to work on their brand in the physical book.

PUB DATE: April 18, 2023, by Union Square & Co.


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Listen to her full interview on Season 3 Episode 7 of Mentors on the Mic podcast. ⁠Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht⁠






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